Личный кабинет
Подробное описание документа
Парушев, А. В., Strategy issues in the fitness industry : монография / А. В. Парушев. — Москва : Русайнс, 2019. — 307 с. — ISBN 978-5-4365-4232-4.
The purpose of this study was to study the mechanisms of the dependence of the formation of a companyrsquo;s strategy on the internal and external environment using the example of ldquo;Meteorite Grouprdquo; (as a representative of the Vologda regional sector) and ldquo;Planet Fitnessrdquo; (as an international representative of the health and beauty (Hamp;B) industry); analyze consumer behavior in the Russian market of Hamp;B goods and services, identify factors that affect this industry and segmentation; show the difference in approaches to building a strategy at the regional (for example, quot;Meteorite Groupquot; ) and industry (quot;Planet Fitnessquot;) levels. Target audience: engineering and scientific workers working in the health and beauty industry, university students, people interested in the issue of the strategy building mechanism.
