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А. В. Фоменко, М. А. Саенко
Green marketing: customers' perspective and recommendations. Vkusvill case : студенческая научная работа / А. В. Фоменко, М. А. Саенко ; Национальный исследовательский университет «Высшая школа экономики». - Санкт-Петербург : б. и., 2021. -
This paper focuses on the case of VkusVill, a Russian food retailer, in particular, its green initiatives and the intentions, attitudes and motivations of its customers regarding VkusVill’s green practices through the use of in-depth interviews of the customers of VkusVill, which are interpreted with the help of MAXQDA, a software for visualizing and interpreting qualitative and mixed methods data.
